The Process
The mood board
The initial inspiration for Crypto Rocket’s visual identity. I focused on a futuristic, high-tech aesthetic, drawing from cryptocurrency branding, space travel themes, and vibrant UI elements. The mood board helped establish the overall tone, colour scheme, and design direction for the ad.
Storyboard Sketch
A rough pencil sketch of the storyboard, mapping out the key moments of the ad. This step helped me visualise the structure, transitions, and pacing before moving into full design and production.
Artboards
Here are the final artboards used in the animation process. These showcase the UI designs, typography, and visual effects that brought the ad to life. Since I had never designed UI elements before, this part of the process was a learning experience in composition, layout, and readability
Crypto Rocket
15-Second Corporate Advertisement
This is a short corporate advertisement I created for a fictional brand, Crypto Rocket. The ad showcases a dynamic, futuristic aesthetic, featuring 3D-style rotating coins, a moving background that simulates a rocket soaring through the sky, and sleek UI elements to enhance the brand’s high-tech feel. One of the biggest challenges was designing the fake 3D coins, as I had to experiment with shading and motion to create a realistic effect. Additionally, animating the background to give the illusion of flight required careful layering and timing. Lastly, designing UI sections was a new experience, pushing me to explore interface layouts and interactions in a way I hadn’t before. This project was a great opportunity to refine my motion design skills and tackle new creative challenges.